Market Trends for Personalized Content Industry

Current Trends

From tattoo trends to personalized photo filters are indulgences for people for self-expression and customization. Platforms have emerged in messaging and social media that intelligently integrates emoji, stickers, and GIFs to enrich conversations.

These content are seen as monetization models for messaging and social media platforms.

Today most popular content are emojis, stickers, avatars, filters, and lenses. Users spend to buy these virtual assets for their daily digital life.

Line Apps $240M sale from stickers and SnapChat and Bitmoji acquisition for $100M established the market potential for this kind of content. Leading brands also pour in their money for Branded stickers to be used inside social media.

According to this article, stickers are worth $10Billion and if we include all top messaging and social media giants, we believe this market is worth more than $10 Billion Dollars.

Market Trends by 2021

Personalized Merchandise market is underserved with no technology innovation and this is expected to be $31 billion by 2021.

There will be 6 Billion users by 2020 using Messaging, Keyboards, Camera apps where expressiveness is a key user need and is expected to be $250 billion dollars.

With invent of Camera as a tool for expressiveness, AR will revolutionize the self-expression content going beyond AR Lenses. The global AR market will be worth more than $165 billion by 2024. Roughly 15% of revenue from Social Media & In-App purchases.

As chatbots are figuring out their adoption model for business and users, the problems of engagement and personality remained to unsolved Chatbot market size is estimated to grow to $3 billion by 2021.

As digital ad marketing ROI is slowing down, there is a need for new way to convey the brand value and message. Banner Ads market size is $30 billion and content-based marketing has shown some promises for better conversion.

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