And around the world, millions of consumers, content creators and brands are using it to make their messages more expressive.
We’re talking about personalized content: a fast-growing, multi-billion dollar industry transforming the way people and brands communicate online.
Today, demand for personalized content is at an all-time high. Users spend an average 7.8 hours viewing digital content each day. Of these users, 42% get annoyed when content isn’t personalized — and 67% view personalization as very important.
This means two things. First, businesses need personalized content in their marketing to stay competitive. Second, users — 92% of whom use stickers, gifs and emojis every day — are eager to use personalized content to express themselves.
And the proof is in the proverbial pudding. The biggest names in digital are all throwing their resources behind personalized content. From Apple’s real-time 3D rendering…
To Telegram letting users send custom emojis…
To WhatsApp and Instagram making it easy to populate images with our own comments and annotations…
Both users and corporations are personalizing content more often than ever before.
Unfortunately, one big problem is stopping personalized content from reaching mass adoption.
Solving this problem will make personalized content easy and intuitive to use for all. The solution will also help artists, brands, render farmers and consumers make and save hundreds of millions of dollars on personalized content.
In this article, we’ll explain what the problem is; how Mobigraph’s PEP Network project is already solving it; what all of this means for you, your business and the content space in general.
Let’s start by looking at…
Personalized Content Today
According to the 2016 Emoji Report, 92% of all users are already using visual microcontent: emojis, GIFs, stickers and more.
A lot of the time, these content types come built-in with a messaging platform. For example, if you use Facebook, you’ve seen their sticker store:
And this is nifty. There are many options to choose from, and most of them are free.
Having said that, what if you want stickers that don’t exist in the Facebook sticker marketplace — or want to take stickers and use them elsewhere, like in a business newsletter?
Turns out, not a whole lot. This is why Mobigraph made XPRESSO and Qugo. These marketplaces help brands and individuals create highly expressive personalized content for use in social media, or for in-house work.
To date, these marketplaces have 650,000+ users and over 12 million GIF impressions per month. Demand for personalized content is strong, and with few other options on the market, XPRESSO and Qugo are valuable tools for hundreds of thousands of users.
And that’s the state of personalized content today. Large social platforms are letting casual users buy or download custom visuals. Advanced users and brands are using XPRESSO, Qugo and their own in-house capabilities to make their own content.
All of this brings us to the big problem with personalized content today. The problem is as follows.
Users want personalized content. Platforms like Facebook sell some personalized content, but casual users can’t do much with it after buying. Platforms like XPRESSO and Qugo fill the gap by giving users a way to buy and commission their own visuals — but demand still outstrips supply.
And that’s the big problem with personalized content today.
Bridging the demand-supply gap could take personalized content from a billion-dollar industry to tens of billions of dollars in annual sales. It could give tens of thousands of content creators work. And it could accomplish both goals while providing value (and saving money) for end users.
The Problem With Personalized Content Today
Alright, so the gist of the problem is a lot more simple than you may be thinking. The problem is as follows.
Users with iPhone Xs and other modern devices have a lot of processing power. They can access many simple content personalization tools, like Apple’s live 3D rendering videos.
Having said that, even an iPhone X or a MacBook Pro isn’t always enough for an advanced content creator. Creatives and businesses need extra processing power if they’re to keep up with the rising demand for personalized content. This is true for 2D visuals, and even more so with VR-enhanced and 3D content.
And this is the problem. Artists don’t often have all the CPU and GPU they need. By extension, neither do casual users. This restricts the number of people who can make personalized content to a limited number of PC owners and agencies.
In other words, the world is ready for the personalized content revolution. But because most of the people needed for that revolution to happen lack the processing power they need, the process is stalling — at least for now.
And that’s where Mobigraph’s next project — the PEP Network blockchain protocol — comes in play.
Meet PEP Network
PEP Network is a blockchain protocol that redistributes CPU and GPU from idle devices to users who need processing power.
We’ll explain how this works in a second — but here’s what matters for now.
By installing the PEP Network app, anyone with a reasonably fast internet connection and a smartphone, tablet or computer can sell their surplus CPU and GPU for a profit.
Meanwhile, anyone who needs extra processing power to create or personalize content gets the ability to create visual content quickly and easily without investing in a powerful computer.
What this means is simple.
Anyone with a modern device can jazz up their digital messages with personalized content, on-the-fly. Anyone with a modern device can make money by customizing content for others as a creative, or as a render farm. Anyone with a powerful computer or tablet can profit by supplying CPU and GPU to the industry.
This creates a win-win-win situation for all involved. As of today, PEP Network is the key piece of technology missing from personalized content today. With it, demand and supply can finally meet in the middle thanks to millions of potential render farms, creatives and end users cooperating with each other.
And that’s not all! In addition to helping scale content personalization, PEP Network has another important function.
A Universal Content Marketplace
Let’s face it: getting the personalized content you want, where you want it, and how you want it, can be a bit of a headache.
For example, you find a sticker you like on Facebook. You buy it. Now what? How are you going to personalize it, import it into another ecosystem (like Telegram or Whatsapp), etc?
That’s right. By expending a lot of your time and energy and using a half-dozen various tools. Far from ideal.
The same applies to business applications. Let’s say you want to spruce up your brand marketing messages with some personalized content. Doing so — especially on a per-customer basis — means lots of legwork.
But what if you could choose content templates and customize them and get them delivered to you on-demand, all via a single platform?
That’d be perfect, wouldn’t it?
Mobigraph thought so too. That’s why they decided to combine their breakthrough blockchain protocol with their preceding projects, which already have a user base of 650,000+.
The result is the PEP Network app which does 3 things:
- Help users sell CPU and GPU computing power via the blockchain
- Help creatives and brands acquire the CPU and GPU computing power they need to do their job
- Give everyone a single, unified marketplace for content personalization
Needless to say, the protocol and app are without precedent. And with over half a million users, PEP Network is poised to transform the way content is created, personalized and traded in the coming months.
Why should you care? 3 very simple reasons.
- If you create or personalize content, you’ll be able to do so faster and more efficiently. You’ll be able to earn more by working faster and being able to do more kinds of work.
- If you market using personalized content, you’ll be able to convert more customers and maximize engagement without any hassle.
- If you’re a casual user, you’ll be able to make a side-income by selling CPU and GPU — or buy CPU and GPU to personalize content from any modern device.
And, of course, you should care if you’re looking for a smart opportunity to join one the most interesting blockchain project created for the worldwide social media community and developers. Although PEP Network’s native token is a utility token, rather than a value token — meaning it has real, not speculative, value — the protocol is posed to revolutionize a multi-billion dollar industry.
In that sense, it doesn’t matter if you’re an industry insider or not. You’ll likely find some value in reading about the PEP Network ICO and subsequent protocol launch over here.
Alternatively, you can sign up to the PEP Network telegram group here. The Mobigraph team is happy to answer all questions and comments posted there, making the group the best place to get any information you need.