Deep personalization is the next mile in mobile communication: And over at Mobigraph, we are not just ready – we are leading this change!

Instant messaging developers, as well as users and brands, realized the need for expressive content almost as soon as the Internet came into being. However, without the tech and graphics capabilities in place back in the day, early emoticons were just a bunch of symbols and punctuations. They may not have been easily comprehensible for those who were not fluent in the Internet lingo of those times. But their rapid adoption among those was indeed fluent was very telling of the future of mobile and internet communication – that users needed and would relentlessly find ways to make up for the emotional bankruptcy of text-based communication. And today, the scene has evolved for personalization in text-based communication and how!

The vast potential for emoji industry

Consider the numbers for a second. Over 45 billion instant messages are sent everyday in the US alone. 4.2 billion – more than half the population of the world – uses some form of instant text messaging. 8 trillion text messages are sent worldwide every year and WhatsApp and Facebook Messenger account for more than 60 billion messages sent every single day. It is no surprise that messaging has long eclipsed social media as far as activity and reach are concerned. Not Twitter, not Snapchat, not video streaming – messaging is the newest media channel and it is here to stay.

Emoji crowd
Courtesy: EmojiRequest

It was only a matter of time before emoji and stickers entered the world of internet-based communication. Today, 6 billion emojis and stickers shared on smartphones and apps everyday, 92% of the world’s online population uses them, emojis making it to nearly half of all Instagram posts, or even the sheer number of them that make it our individual WhatsApp messages all signal in one direction – that users love to express themselves even in text-based communication. Consider a world of instant messaging without the emojis and stickers. Emotionally bankrupt, staid, text-heavy, boring even. It is no wonder because personalization and expressiveness is a tenet of human nature – the inherent need in all of us to be understood and to express. We are not robots after all, why should our Internet-based conversations make us look like one?

Emojis, stickers, GIFs and other forms of static tools for expression have been around for a while. But communication and graphics technologies never stopped evolving. With high-end selfie cameras, avatars, live stickers, and AR and VR lenses around, emojis and stickers already feel creatively limited. That is natural too when a billion others around the world are using the exact same tools to express themselves. Individuality too has always been an inherent human need. Smartphone users are ready for more compelling, individualistic, deeply personal visual content to replace emojis and stickers.

The way we talk is changing, and Mobigraph, a Silicon Valley startup with $1 million in funding, is ready for this change!

So what’s next for the world of Internet-based communication? And what’s next for Mobigraph?

The next milestone in Internet-based communication is going to be all about going back to the basics and bringing the wonders of face-to-face communication into internet communication, especially with online conversations moving into spaces like customer service through chatbots, building social equity online, and even dating. Visual cues, facial expressions, body language, and movement together with words create a deep emotional connection between the speakers. The same movements and facial cues – that is, animation – will drive the next mile in expressive, deeply personalized online conversations.

XPRESSO GIF
Mobigraph: The leader in digital expression

And Mobigraph is leading this charge by integrating animation and personalization into text-based, Internet-powered communication. Since 2015, Mobigraph has a slew of live products in the market, active strategic partnerships, and patented technology to make user and brand conversations more personal, expressive, and playful. At its core, Mobigraph is a tech-first, yet heavily creative startup helmed by ex-Samsung graphics software and creative arts experts.

Mobigraph has already delivered deep tech for the internet-based communication industry, including –

  • Real-time 3D rendering
  • Content creation pipeline
  • Selfie-to-3D avatar
  • AI-based user emoticons
  • AI-based face detection

Mobigraph’s live product suite includes apps such as Qugo And Xpresso, with 650,000+ user base and over 100,000 monthly active users. And with all of this already in place, the good news is that we are only getting started in the personalization and expressiveness of emojis and text-based communication. Exciting times ahead, watch this space!

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